4 Steps to Create an Online Course

Online education is currently going through a bit of growth spurt, with the world and it’s dog experiencing some form of enforced lockdown.

Some of you might be happiest consuming all this glorious new content, while others are chomping at the bit, wanting to create an online course and share their knowledge with you!

If the latter is striking a chord with you, but just don’t know where to start, then look no further.

And if after all this you’re even more eager to get started, then don’t forget to get in touch with us and we can advise on how to get the course up and running.

But for now, let’s stick with creating the content…

1) What do you like or do well?

You don’t need to be an expert yet to be able to create an online course, but with the knowledge that you already know plus everything you will find out during further research when creating the course, you’ll have learnt a lot more!

Even enough to start teaching others and get paid for it.

If however, you’re at the top of your field, this is going to be so much easier for you, both in deciding the subject matter and creating the content.

It’ll also be so much more straight forward when you come to sell the course

2) Get Specific

Who are you creating this course for?

Young or Old? Male or Female? Unemployed, Employed or Self-Employed? How much do they earn?

Essentially you’re looking for your Brand Hero. Your Brand Avatar. Your Ideal Client. If you’ve never really put much thought into this, then you need to now.

The more you narrow your focus on who you are creating this course for, the better your chances of finding them are! And don’t worry if you feel you may have got too specific – you’ve found your niche, your spcialised subject and your audience.

And don’t forget, once you’ve gone from “Online Business Finance Course” to “Online Business Finance Course for Start-ups” or “Online Business Finance Course for Wedding Florists” you’ve gone from an all-encompassing topic, to a really specific topic really quickly.

3) Will it make money?

So, you’ve now found your calling, and what knowledge you’re going to impart and to who. But can you sell it?

Or more importantly, will anyone buy it?

As a rule of thumb, people will buy courses if they can see the potential gain or reward at some point in the future.

If by purchasing your course, it will allow them to get a promotion, or increase their prices, or work smarter, the course will pay for itself.

There is a caveat here. Not everyone who signs up for a course expects to financially benefit now or in the future, but if by completing your course they can now create stunning floral arrangements for dinner guests they will.

4) Put out feelers

Now we’re on to the most important part – is there actually a need for your course?

Ask friends, peers, online groups if they would be interested.

Also, search Google/ Bing etc to see if anyone else has courses on it. Are there any books on the topic?

Are there any forums that have topics on it? 

Don’t worry about asking others in fear of them running with your idea. In actual fact, your course may already be out there somewhere. And that’s OK too, as you will teach it differently to them, better than them. It also means that there is an audience.

If no one really responds, then it’s back to the drawing board – but don’t scrap the idea totally, you never know that in the future people will be in a better position to purchase it.

Don’t forget, that the first attempt might not work, but that doesn’t mean the second will fail too. Or you might just need to make a small tweak in the language to get the crowds rolling in.

Do you already have your course topic in the bag, but now stuck with the technical aspects? We can help.


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